Most link building fails quietly. The links go live, the report looks full, and six months later half the pages have been pruned, redirected or quietly stripped of their outbound references. We built this service around the opposite habit: place less, check more, and keep a record of every decision so nobody has to take our word for it.
Why this exists
We have been doing this long enough to have made most of the available mistakes at our own expense. The process on this page is largely a list of things we now refuse to repeat.
The team is small on purpose. Every publisher relationship is held by a person rather than a database, and there is a hard limit on how many of those relationships one person can maintain honestly. That limit is what caps our capacity.
Nobody here came from a link marketplace. The background is in editorial and in running sites that depended on traffic, which is a different set of instincts than optimising a placement count.
What you can commission
- Ongoing monitoring
- Every placement we make is re-checked on a schedule for as long as you are with us. If a link disappears, you hear it from us before you notice it in a tool.
- Reclamation and repair
- Unlinked brand mentions, broken references to pages you moved, links lost in a site redesign. Recovering these is unglamorous and it is frequently the highest-return work available.
- Anchor text planning
- Before anything is placed we map what your profile already looks like and where it is lopsided. The plan then fills the gaps rather than piling more of the same anchors on top.
- Editorial guest posts
- We pitch a genuine article idea to the publisher, write it to their standard, and place your link inside the body where it supports the argument. No author boxes, no sidebar dumping.
What we will not do
- No placements you have not approved. You see the site, the page and the plan first, every time.
- No links in footers, sidebars or author boxes sold as editorial placements. If it is not in the body, we do not call it a body link.
- No publishers we would not read ourselves. It is a soft rule and it removes more candidates than all the hard ones together.
- No sites that exist only to sell links. If the archive is a wall of unrelated sponsored posts, we are not interested no matter what the metrics say.
- No promises about rankings. We control where links come from; nobody controls a search engine.
- No hiding a lost link. If a placement drops we tell you, we chase it, and if it cannot be recovered it comes off the invoice.
FAQ
Can you fix a profile somebody else built badly?
Often, yes. It usually starts with an audit and an unhappy conversation, and the first phase is subtraction rather than addition.
Do you work with agencies under white label?
Yes. Reports can go out unbranded or under your own, and we are used to being the party that never speaks to the end client.
Do you place links to affiliate or YMYL pages?
Sometimes, and it depends entirely on the page. We will look at it and give you an honest read on whether publishers will take it.
What is the smallest sensible engagement?
A profile audit on its own is worthwhile and plenty of people stop there. For placements, anything under a few months tends not to tell you much either way.
Where are you based?
The team is distributed across Europe, which is mostly why the outreach in Polish, Ukrainian, German and Spanish is done by people who actually speak those languages.
How long before anything shows up in Ahrefs or Semrush?
Placement and indexation are different problems. A link can be live and correct for weeks before a crawler gets to that page, particularly on smaller publishers. We report the live URL on the day it publishes so you are never waiting on a tool to tell you the work happened.
Evidence, not summaries
Nothing in the report is a score we invented. Where we quote a third-party metric we name the tool and the date it was pulled, because those numbers move and a figure without a date is decoration.
Reports are written on the assumption that somebody sceptical will read them. Every placement carries the live URL, the anchor used, the target page, the publication date and a short note explaining why that publisher was on the list in the first place.
You get a spreadsheet and a short written summary. The spreadsheet is the record; the summary is there so that whoever forwards it to a finance director does not have to interpret it themselves.
Alongside new placements, each report lists everything we re-checked from previous cycles and its current state. Links that disappeared appear in the report as clearly as links that went live.
How a campaign runs
- Read the site firstBefore any outreach we go through the pages you want to rank, the profile you already have, and the competitors you keep losing to. Sometimes this ends with us recommending you spend the budget on the pages instead.
- Pitch, not blastEach publisher gets an individual approach about a specific idea. This is the slow part and it is the part that decides whether the placement is any good.
- Write to their standardThe draft has to survive their editor, not ours. If it needs three rounds it gets three rounds — a piece that reads like filler undermines the link sitting inside it.
- Re-check on a schedulePlacements are revisited long after they are invoiced. A link that vanishes in month four is our problem to raise, not yours to discover.
- Verify after publicationWe check the live page for the link, the attribute, the status code and whether the page is reachable at all. Anything that fails goes back to the publisher before it reaches your report.
Related projects
For anyone who wants the reasoning rather than the pitch, most of it has been written up over at:
Enquiries
Tell us what you have already tried and what it cost. It saves a discovery call and it tells us more than a brief usually does.